SMARTSUPPS
SMARTSUPPS
01.
Stores will implement a new baseline of connectivity with unique experiences
How did we get here?
Market Research
01.
Stores will implement a new baseline of connectivity with unique experiences
Customers expect retailers to be communicative and responsive through multiple channels and personal shopping as available services from their physical locations. This will expand retailers’ potential audiences in terms of geography and accessibility.
How do new users know what to buy and who to trust?
Meet Brooke
23 years old
Miami, FL
Fitness enthusiastDesires a healthy lifestyle
Making fitness accessible to anyone
Wants to evolve her fitness journey
Motivated by her online community
Pain Points
Feels pressure to maintain fitness progress
Compares her progress to online fitness individuals
Doesn’t know which sources to trust
Research Insights
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Research is time consuming and difficult to find trustworthy sources
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Users don’t know what kinds of supplements they need
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There’s too many supplement options and brands to choose from
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Target users are confused
Ideation
Mood Board
Design System
Scroll through recommended supplements
View single products and health benefits
Survey creates personalized packs tailored to user (discount if pack is purchased!)
